Our web application is designed to save you time and was built using proven marketing techniques. We offer 5 distinct ways you can customize your data to increase the effectiveness of your message. For each project, you may use any of these techniques in combination or none at all. We call these our 5 Layers of Business-level Logic.
Dynamic Profiles feature biographical fields and photos.
Smart Filters sift through your data to assign segments.
Smart Fields make your messaging more relevant to the reader’s specific interests.
Smart Scripts turn simple data fields into powerful and impactful messages.
Custom Data Handling applies dynamic data to text and images.
Logos and other graphic elements can switch between segments.
Callouts, entire letters and gift designations can switch between segments.
Images, such as actions shots and athlete photos, can switch between segments.
One of the best parts of using these features is that you don’t have to learn any software to implement them into your project. Once you outline your strategy for the mailing or campaign, your dedicated Client Services Representative will set them up for you!