The Pledgemine’s Solution Library has become a vital resource for colleges and universities. It provides cutting-edge ideas, inspiration, and high quality communication solutions to facilitate donor engagement and loyalty. The elegant samples included in the Solutions Library ensure an institutional voice and message that is unique, personal, and memorable.
Each month, an exemplary solution is selected for inclusion in the Solutions Library. These Solution of the Month (SOMO) samples are selected to highlight the quality and creativity of a client solution, as well as its success in connecting with its intended audience.
This innovative solution recognizes donors for their contributions to the fraternity through a tax receipt while featuring unique stories that emphasize the specific impact of individual gifts.
This CMU piece utilized segmentation to target a small percent of their donors. Through its use of advanced segmentation, CMU has created a valuable piece to be used for other campaigns.
The St. Edward’s Fall Letter Appeal addresses the challenge of retaining donors by targeting specific groups of donors, using an infographic to highlight both the diversity of the incoming freshmen class and the need for scholarship assistance.
CSU’s follow up reminder for phone pledges reinforces the relationship value that inspired the pledge. Through the use of student caller photos and personalized messages, the CSU Fund is reminding donors of the positive impact they have on current students.
Through the use of segment-driven imagery and personalized outer envelopes, Erika Bernal was able to produce an appeal that overcame the challenge associated with MBKU’s diverse donor base.
This month features an article from the November 2016 issue of CASE Currents magazine. It outlines in detail an innovative effort by Centenary College of Louisiana to engage current students and recent graduates.
Stephen collaborated with Pledgemine’s design team to come up with a truly special End of Calendar Year Appeal template that not only connected with donors visually, but also achieved the important secondary goal of updating HPU’s donor database.
To get the ball rolling on this year’s TCU Gives Day, Lucy and her team supported the campaign with a targeted, segmented direct mail piece to generate momentum. The main result of this multi-channel approach was impressive.
Utilizing an advanced segmentation strategy made simple by Pledgemine, Guilford mailed 32 versions of a traditional appeal letter. Each potential donor received a "version of the letter that corresponded with their graduating degree".